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Finally, it may be important to keep in touch with your press contacts regularly. If you don’t, some might lose interest in your stories and move on to other sources. Whenever possible, make an effort to meet journalists face-to-face or enroll in local occasions where they are located so as to begin building connection. This will help to determine a more personal connection with the journalists and ultimately improve your marketing relations. A lot more you put into your media relationships efforts, a lot more they will pay for you in the long term.